The Festival of the Arts at Dougherty Valley High School is a campus-wide event that celebrates student creativity through art displays, live performances, and student-led activities. To better connect with the student body, the festival used branding inspired by “Lucky Me, I See Ghosts” by Kanye West, giving the event a bold, modern look that felt relevant and familiar to students. The creative direction helped make the festival feel more engaging, expressive, and reflective of student culture.