Audience Engagement
I love using social media as a creative outlet to tell stories and connect with people. Through hands-on experience with student organizations and campaigns, I’ve built skills in content creation, copywriting and boosting engagement on platforms like Instagram and TikTok.
Digital News Engagement
While working for Mustang News, I broke down articles into clear, engaging Instagram posts that are easy to understand and visually appealing. My goal was to highlight the most important points while keeping the tone accessible, on-bran and scroll-stopping for social media audiences.
TikTok/ Reels
I love using TikTok to create fun, engaging content, especially through our on-campus mini mic videos. By talking to students, capturing real reactions and using trends, I aim to make content that feels authentic while driving strong engagement.
Newsletter
I worked on Mustang News: The Round Up newsletter, helping rebrand, curate and organize campus news into a clear, engaging format for readers. Through this role, I strengthened my skills in summarizing stories, writing headlines, and packaging information in a way that is accessible, timely and well-suited for a newsletter audience.