Poly Picks is an annual Mustang Media Group campaign that celebrates the best local businesses, places, and experiences in San Luis Obispo as voted on by Cal Poly students. We boosted Poly Picks voting by tapping into viral social media trends and creating fun, shareable content that encouraged students to participate. By meeting students where they already were, on platforms like Instagram and TikTok, we made the voting process feel more engaging and relevant. This strategy helped increase turnout and even surpass last year’s participation goals, making the campaign one of our most successful yet.